will we ever find a balance?

I was reading in the Metro (for those non-Londoners, it is the free newspaper that you get at the tube station every morning) this morning that BP's profit's have risen 29% in the last year. They are now enjoying an hourly revenue of £1.4 million which is equivalent to £384 per second!!
So, if there is a handful of people enjoying a percentage of these earnings and they, more than likely, have more money than they could ever dream of spending in a lifetime, why are there still so many children starving in Africa? I can't be the only one that questions why greed is abundant today.
When is it enough and when will people start to open their eyes and realise that their overindulgences (of which I, admittedly, am a culprit) represent another's necessities? I can not fathom how the world doesn't blink at the notion of a footballer earning £20 million a year. For what really? So that we can shout and cheer for 2hrs on a Saturday?
Perhaps I am ignorant in thinking that a shift in priorities is the solution to a crisis; a situation that has sparked the need for global leaders to fly across the world in their private jets (undoubtedly using BP fuel) to 'discuss' the matter.
So, for those of us who are content with our 'morsels' (in comparison) and still choose to reach out - www.redcross.org.uk/westafrica